St. Cloud, Minn. (March 3, 2015) — Adding a bit of Tex Mex spice to the upcoming summer grilling season, Gold’n Plump®, a brand of all natural and value-added chicken from the Midwest’s largest chicken producer GNP Company™, is expanding its popular Frozen Chicken Patties line with the release of Tex Mex Chicken Patties. The new Tex Mex flavor will join the existing Original, Bacon & Cheddar and Mushroom & Swiss flavors of Chicken Patties, which bring healthful flavorful burger alternatives to grocers’ frozen meat sections. 

The newly crafted Gold’n Plump Tex Mex Chicken Patties are made from premium quality all natural boneless skinless chicken thighs, giving them a traditional beef patty texture with a flavorful bite. These new chicken patties bring spice to any meal with fresh green chile peppers, diced jalapenos, hot pepper cheese, and other authentic Tex Mex seasonings. Gold’n Plump Tex Mex Chicken Patties are perfect for consumers to top with guacamole, salsa, sour cream and more, making any night of the week a fiesta!

“We found today’s consumers seek authentic flavor profiles from around the world and look for bolder, more unique burger options,” said Sara Danforth, new product development manager for GNP Company. “Gold’n Plump Tex Mex Chicken Patties satisfy this need by delivering a bold and robust flavor, while being a healthful alternative to beef burgers.” 

Studies confirm that consumers seek an upgraded version of America’s iconic sandwich by pursuing burgers in proteins other than beef1. Studies also show that the influential millennial generation demands more flavor and authenticity with various cuisines, while often gravitating toward spicier foods2.

Gold’n Plump Tex Mex Chicken Patties are vacuum-packed to seal in freshness and are ready-to-go from freezer to skillet or grill for easy meal convenience. Each 32 oz. package contains six 1/3-pound patties and has a suggested retail price of $8.99. This new variety of chicken patties will be available for distribution nationwide in May 2015, alongside the three other Gold’n Plump Chicken Patties. 

GNP Company will also promote the products with online and social media ads, along with FSIs and couponing in select markets. There will be in-store marketing support for the new product with point-of-sale shelf-talker materials, product demos and a cross-promotional on-pack, all in time for the products’ availability this summer.

1 CCBI Culinary TrendScape report 
2 Kalsec/Mintel index (GNPD), 2013

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About Gold'n Plump® Chicken | Good Chicken is Our Mission™
Gold'n Plump® is distributed nationally by St. Cloud, Minn.-based GNP Company, a provider of premium branded and custom chicken products to retail, deli and foodservice customers. The Gold’n Plump brand's good chicken mission centers on being truly all natural, highly trimmed and free of unwanted solution, skin and parts. To learn more about the Gold'n Plump brand and its products as well as find great recipes, general cooking and safe handling tips and nutrition information, visit GoldnPlump.com and find Gold’n Plump on Facebook, Twitter, Pinterest and YouTube. For more information about the company, which has nearly 1,700 team members and 350 family farm partners in
Minnesota and Wisconsin, visit GNPCompany.com